So, not only is five the ideal number of friends to have and the recommended daily intake of fruit and vegetables, it seems also to be the perfect number of things to combine into one product. Where sales and marketing to the middle classes are concerned, five appears to be the magic number. It was a Warburtons “five-seed” loaf I bought recently that made me consider this. You never see a “four-seed” loaf, do you? There are always five seeds in this sort of bread. Have I bothered to look at the packet to check which five seeds they actually are? Of course not.
Maybe that’s it. Five is just the right number: too many to bother checking out what the five actually are, but enough to feel the product is good, thorough and worthy. Three-seed sounds stingy, not healthy or impressive enough. It’s the same with those tins of mixed beans you get now, such as Napolina’s five-bean salad. Three beans would be few enough to make you question which three beans they are and if they’re what you want. Five? Probably an excellent mix.
How did they work this out about us? We don’t know. But, don’t be blind-sighted by the “five” in the following:
- Tesco Finest British Five-Pepper Pork Loin
Really? Flavour from five peppers? Why? Worth questioning.
- Chinese five spice
Any brand. What actually are the five spices and are they really more powerful in combination than carefully chosen individual spices?
- Sainsbury’s Five-Cheese Tortellini
Will it really be possible to taste five different cheeses once cooked with the pasta? One would probably do.