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The Book

Out now at Amazon | Waterstones

Middle Class Handbook on Twitter
Chattering Class

Prince Harry

Even republicans approve, surely?

Microwaving tea

Recommended by scientists, apparently. Disgusting

No televised election debates

Disappointing; we were rather looking forward to May vs The Sturge

Broadchurch

Olivia Coleman = nailed-on Future National Treasure

Spring Bank holidays

Too close together! Very bad!

Bin-mageddon

“I queued for THREE BLOODY HOURS at B&Q for a new recycling bin! The entire town’s in CHAOS”

S-Town

To be listened to whole on a long journey for maximum effect

Using a proper paper map

Strangely satisfying

The “Flash” Flash ad

It’s back! Possibly the best ever singing dog in an advert ever

Crap tacos

Reheated, with too much chilli: middle-class kebabs, basically

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The Periodic Table of the Middle Class
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    Main | Chattering Class: Cleans up the impossible! »
    Friday
    Nov242017

    SPAM Friday - How did Black Friday ever become a thing in the first place?

    Even now that it seems to have persuaded the terminally gullible to take part in a massive annual fight over cheap televisions and discounted fashion accessories, it seems incredible that such an obvious dreamt-up racket could be transplanted from the malls of America to Britain. And it still feels like the deluge of adverts, crap in-store promotions and TV news stories feels out of proportion to how much most people really care.

    This year it’s been the spam that I’ve really noticed; as I write, a rising tide of unwanted emails is currently overwhelming my inbox, and the brands sending them would seem less tawdrily desperate if their CEO were currently on my doorstep in fancy dress pleading with me to accept a personal BOGOF offer. 

    I would say I can’t wait for it to be over, but with most of them now stretching it out (“Black Five Days” etc etc GIVE ME STRENGTH) it rather feels as if it never will be.