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    « When is a gravy boat not a gravy boat? | Main | On the fashion for filter »
    Wednesday
    Mar262014

    Sharp charcuterie: slipping the Lidl cooked meats into a buffet

    On the day that several established supermarkets posted declining sales figures I went to a small lunch party at a friend who lives in the suburbs of York. He is a great cook and the food was excellent, particularly the selection of salads and an ample plate of cooked meats. I asked about the origin of these two particular elements: “The Leon recipe book, and Lidl,” he said, and I noticed there was no joking about Lidl as there might have been a year or so ago. “Lidl have really good cooked meats. Cheap, but really good. Maybe because they’re German.”

    I’ve heard a similar thing said before, and it makes me realise how flexible people’s ideas about premium goods and quality can be; Lidl might be seen as a bargain basement, but that doesn’t stop people believing the stuff can be ok – or a good deal more than OK if the provenance works. Perhaps the likes of Tesco have rather forgotten that in recent years.

    Flickr: jasonlam

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