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    « Onesies: too comfortable, they've got to go | Main | Class Phwoar: What the Saturn peach tells us about the middle classes »
    Wednesday
    Oct102012

    We want to store our bicycles, we want to store our bikes…

    The effects of that weird old summer are still rippling out. Somewhat unsurprisingly, Halfords have reported that like-for-like cycle sales jumped 14.7% in the three months to the end of September. And, along with that, bike storage space has raced to the top of list of must-haves for home buyers and tenants. And it’s all being attributed to the cult of Wiggins, Pendleton, Hoy et al. Sigh. Isn’t it enough to feel pleased British cyclists did well without rushing out to buy all the gear, and ruining the aesthetic of your hallway to make space for five Boardmans? If you’re a middle-class man in Britain in October 2012, the answer seems to be a resounding “no”.

    Generally I find it quite amusing watching people who don’t usually give a fig about Queen, country and (especially) sport suddenly finding the urge to weave themselves a patchwork flag and celebrate “all things British”. I can almost find it endearing. But when Bradley Wiggins won the Tour de France and then Team GB’s cyclists rocked the Olympics, and people started banging on about how they’ve “ALWAYS loved cycling” (and started shortening it to “The Tour” in an effort to sound au fait), it tipped me over the edge. I mean, how many conversations have you EVER had about the Tour de France before? Had you ever even heard of a velodrome? No, didn’t think so.

    Well done Team GB, yes, and well done bicycle shops of Britain, but I’m reserving my congratulations for any of these new cycling bores until there’s evidence that they’re actually using them as well as just buying them and worrying about storage solutions.

    Reader Comments (2)

    There's a very hipster vibe about this post. I suppose cycling is too mainstream for you now.. of course, you knew about it before all of us!

    October 10, 2012 | Unregistered CommenterOooer

    The whole cycling boke has given me a new edge to my long weekend runs. There's almost nothing more satisfying than running past puffing, fat, middle aged and muddle class cyclists . I'm not slow but neither am I Mo Farah, so one can only buy wonder what this lot think they are doing. Long may it continue (till bloomin ski Sunday reappears and they all become Bodie Miller for one week of their sad middle class year.)

    October 10, 2012 | Unregistered CommenterSimon p

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