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The Book

Out now at Amazon | Waterstones

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Chattering Class

Leicester City overkill

Yes we get it, it's lovely. But can we talk about something else now?

Online petitions

Please sign our online petition to have them banned


The new Frozen

Artisan marshmallows


The word “artisan”


Discussing sourdough recipes

You buy it? Might as well wear a Burberry baseball cap

Getting the right shade of fake tan

“Just enough to stop my legs looking like something I dug up”

Travelling off-peak on rural branchline trains


Pointless gadgets made by start-ups

Usually no better than Innovations catalogue stuff

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The Periodic Table of the Middle Class
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    As the power of recommendation and distribution pass from mass media and shops to peer groups and file sharing, people who influence their mates have become extremely interesting to forward-thinking business. “File-giver” is the name sometimes given to the sort of person who sends you the new mp3s, jpegs, movies (a sub-group, “signposters” merely send the links). Vast amounts of time and money are spent working out ways of turning them into advocates for brands; in the future, some of them could become very rich.