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The Book

Out now at Amazon | Waterstones

Middle Class Handbook on Twitter
Chattering Class

Prince Harry

Even republicans approve, surely?

Microwaving tea

Recommended by scientists, apparently. Disgusting

No televised election debates

Disappointing; we were rather looking forward to May vs The Sturge

Broadchurch

Olivia Coleman = nailed-on Future National Treasure

Spring Bank holidays

Too close together! Very bad!

Bin-mageddon

“I queued for THREE BLOODY HOURS at B&Q for a new recycling bin! The entire town’s in CHAOS”

S-Town

To be listened to whole on a long journey for maximum effect

Using a proper paper map

Strangely satisfying

The “Flash” Flash ad

It’s back! Possibly the best ever singing dog in an advert ever

Crap tacos

Reheated, with too much chilli: middle-class kebabs, basically

Latest Comments
The Periodic Table of the Middle Class
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    FILE-GIVERS

     

    As the power of recommendation and distribution pass from mass media and shops to peer groups and file sharing, people who influence their mates have become extremely interesting to forward-thinking business. “File-giver” is the name sometimes given to the sort of person who sends you the new mp3s, jpegs, movies (a sub-group, “signposters” merely send the links). Vast amounts of time and money are spent working out ways of turning them into advocates for brands; in the future, some of them could become very rich.